Address: Royal Offices,3rd Floor, Office 33, Mogotio Road, Kenya.

Amazon Marketing Specialist



This job description outlines the responsibilities, qualifications, and preferred skills for an Amazon Marketing Specialist, focusing on PPC campaign management, product listing optimization, data analysis, and client communication.


  1. Strategy Development and Execution:
    • Develop and execute strategies to optimize Amazon product listings.
    • Focus on enhancing visibility, conversion, and sales growth through PPC campaigns.
  2. Analysis and Recommendations:
    • Conduct in-depth analysis of product listings.
    • Provide actionable recommendations for listing improvements.
  3. Amazon Seller Central:
    • Navigate and utilize Amazon’s Seller Central platform.
    • Implement advanced PPC strategies and listing optimizations.
  4. Performance Monitoring:
    • Monitor and evaluate key performance indicators (KPIs), including click-through rates, conversion rates, and sales performance.
  5. Reporting and Insights:
    • Generate insightful reports on digital media analytics.
    • Emphasize the impact of PPC efforts and provide recommendations for further optimization.
  6. Collaboration:
    • Collaborate with Account Managers to align PPC strategies and listing optimizations with overarching campaign objectives.
  7. Communication:
    • Effectively communicate findings and recommendations to the team and clients.
  8. Client Reporting:
    • Track campaigns and present findings and recommendations for clients.


  • Minimum of 3+ years of experience in Amazon campaign creation and management.
  • Proven experience with Amazon Seller Central.
  • Analytical mindset with the ability to derive insights from data.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational abilities.

Preferred Skills:

  • Amazon certification.
  • Familiarity with inventory or supply chain management.
  • Proficiency in data analysis tools and techniques.
  • Comfortable using Slack for client communication.
  • Staying updated on industry best practices and emerging tactics.