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Amazon Marketing Specialist

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Overview

This job description outlines the responsibilities, qualifications, and preferred skills for an Amazon Marketing Specialist, focusing on PPC campaign management, product listing optimization, data analysis, and client communication.

Responsibilities:

  1. Strategy Development and Execution:
    • Develop and execute strategies to optimize Amazon product listings.
    • Focus on enhancing visibility, conversion, and sales growth through PPC campaigns.
  2. Analysis and Recommendations:
    • Conduct in-depth analysis of product listings.
    • Provide actionable recommendations for listing improvements.
  3. Amazon Seller Central:
    • Navigate and utilize Amazon’s Seller Central platform.
    • Implement advanced PPC strategies and listing optimizations.
  4. Performance Monitoring:
    • Monitor and evaluate key performance indicators (KPIs), including click-through rates, conversion rates, and sales performance.
  5. Reporting and Insights:
    • Generate insightful reports on digital media analytics.
    • Emphasize the impact of PPC efforts and provide recommendations for further optimization.
  6. Collaboration:
    • Collaborate with Account Managers to align PPC strategies and listing optimizations with overarching campaign objectives.
  7. Communication:
    • Effectively communicate findings and recommendations to the team and clients.
  8. Client Reporting:
    • Track campaigns and present findings and recommendations for clients.

Qualifications:

  • Minimum of 3+ years of experience in Amazon campaign creation and management.
  • Proven experience with Amazon Seller Central.
  • Analytical mindset with the ability to derive insights from data.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational abilities.

Preferred Skills:

  • Amazon certification.
  • Familiarity with inventory or supply chain management.
  • Proficiency in data analysis tools and techniques.
  • Comfortable using Slack for client communication.
  • Staying updated on industry best practices and emerging tactics.