Responsibilities:
- Google Ad Management: Execute and manage Google ad activities including auditing, forecasting, optimizing, budgeting, campaign creation, testing, and reporting for multiple clients.
- Keyword Bidding: Handle keyword bidding to maximize campaign performance.
- Research & Analysis: Perform advanced research and analysis on search, display, YouTube, and Performance Max (PMax) performance metrics.
- KPI Monitoring: Monitor and evaluate key performance indicators, including ROAS, click-through rates, conversion rates, and overall sales performance.
- Collaboration: Collaborate with Account Managers to align Google strategies and optimizations with overarching campaign objectives.
- Reporting: Track campaigns and present findings and recommendations for clients.
Qualifications:
- Experience: At least 3+ years of experience in Google Ads campaign creation and management.
- Expertise: Proven experience in Google Ads, including keyword research, ad creation, and bid management.
- Optimization Skills: Experience with A/B testing and ad optimization.
- Analytical Mindset: Ability to derive insights from data to inform campaign strategy.
- Communication Skills: Excellent written and verbal communication skills.
- Project Management: Strong project management and organizational abilities.
Preferred Skills:
- Certifications: Google Ads certification.
- Technical Skills: Experience with Google Tag Manager.
- Data Analysis: Proficiency in data analysis tools and techniques.
- Marketing Analytics: Familiarity with marketing analytics tools such as Google Analytics.
- Communication Tools: Comfortable using Slack for client communication.
- Industry Knowledge: Staying updated on industry best practices and emerging tactics.